In the first week of the semester of Principles of Advertising (#PrincAd) students are assigned to represent an advertising agency. As members of this mock agency they will complete various advertising projects together throughout the semester, culminating in their presentation of a book and 20-minute pitch during the final exam.

Between two sections of #PrincAd there are ten advertising agencies, but only one can win.

Congratulations to the winner of #ThePrinceAdPitch of Spring 2012:

RPA.

Lana Barendse
Ryen Bartlett
Cassi Basile
Allison Burke
Angelo Carlo
Sol Ye